If there ever was a bridal collection fitting for a destination wedding Kelsey Genna‘s would have to be it! When I first saw this collection it was instant love. Love for the uniqueness, the romance and the nature like designs that are just as picturesque as the landscapes they are ment to be worn and seen in.
Its such a pleasure to have Kelsey Genna and her collection on the blog today. Kelsey share’s how it all started and what inspires here.
I am a Bridal Designer based in New Zealand and sell my dresses internationally through my online boutique. Raised in the country side of New Zealand, I find inspiration in nature and have a great love for flowers.
I first started selling dresses on Etsy in 2008; I sold my first dress when I was 16 to girl from Canada. I started my business on close to $20… I remember going to a fabric sale one morning and coming home with 20m of $1 (per metre) fabrics. Being able to sell my dresses online to girls all over the world has always been novel to me. During my first year of business I kept a world map on the wall, placing pins on the cities I had sales in.
During my time studying a BA in Fashion I spent many lunch breaks sewing orders on our school machines, and endless late nights hand stitching floral embellishment to dresses. I shot my first handful of lookbooks on our family point & snap camera, with my best friend modelling. I have loved being able to build every facet of my label from scratch with my own two hands.
Late 2012 I moved my label into bridal, it is such a lovely industry to work in and I love my job as much as one could. After working as a bridal designer for just over a year I noticed there were so many beautiful gowns on the market for around $2000+ but considerably less around $1000. I decided to make some changes to where and how I sell my dresses so that I could offer my dresses for more accessible price (weddings are so expensive as it is…) whilst still working with unique styles, high quality fabrics and offering a made to measure service.
Kelsey has just launched her blog – The Flower Bride. Be sure to check it out – full of all things pretty and wedding.